Our Work – Nightfood

Our Work



Nightfood is a better-for-you ice cream that’s disrupting the low-calorie ice cream market with delicious flavors, traditional ice-cream creaminess, and no nonsense sleep-friendly ingredients. Look out Halo Top, Enlightened, and Arctic Zero!

In their efforts to revolutionize the way we snack at night, Nightfood called on Cleverman, Inc. to get the word out in areas where Nightfood was on shelves.

Cleverman, Inc. developed software to geo-target Instagram influencers that lived where Nightfood was in stores, which enabled Cleverman to recruit over 500 highly-relevant influencers to promote the product locally, including household names like:

  • Jarvis “Juice” Landry,
    WR for the Cleveland Browns
  • Michael Clifford,
    Lead Guitarist of 5 Seconds of Summer
  • Tyler Eifert,
    Tight End, for the Cincinnati Bengals
  • Bobby Portis,
    Power Forward for the New York Knicks
  • Jordan Jenkins,
    Outside Line Backer for the New York Jets
  • Ty Montgomery,
    Running Back for the New York Jets
  • Rasul Douglas,
    Corner Back for the Philadelphia Eagles
  • Rocco Mediate,
    6x PGA Tour Winner, and 3x Champions Tour Winner
  • Angela Stanford,
    LPGA Evian Championship Winner

These were the results of the campaign:




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